似乎在刻意保持神秘低调 江西师大软件学院

  • hanson
  • November 12, 2017
  • Financial
  • Comments Off on 似乎在刻意保持神秘低调 江西师大软件学院

Jack Ma, who wants to play "black technology", is looking at an American AR company, Sina Technology Li Yingnan this week, Magic Leap, a AR start-up company in the United States, announced a $793 million 500 thousand investment in the new round of financing, led by Alibaba group. This expensive investment has attracted widespread attention in the media, but many people do not understand what kind of company Magic Leap is Why did Alibaba invest in such a company? Sina Technology interview with Alibaba investment department responsible person, explore some clues. Magic Leap: a "mysterious" augmented reality Magic Leap company was founded in 2011, is an augmented reality (Augmented Reality, referred to as AR company), the company is headquartered in Florida, the production development is currently used in the southern California Motorola factory. The company has been in a hidden state, in addition to the release of several product demonstration video, in addition to the acceptance of Google early lead, accept Qualcomm, legendary pictures and other companies huge investment, there is not much news, seems to deliberately keep mysterious low-key. What does the AR technology do in this company? We can through the following two video about: in simple terms, Magic Leap products similar to Google glasses, through a thin lens or light equipment, the interface and virtual objects and real life together, bring new experience for the user, personally on the scene. However, until now, the company does not have a public product to show that its CEO Ronnie? Abbe Weitz (Rony Abovitz) last October has revealed that the company is producing millions of products, the exact time of shipment cannot be released, but not too long. Alibaba Magic Leap: why fancy spirit void as everyone knows Ma and Alibaba, to new technology, especially on the frontier of black technology has been seeking long-term layout, but why fancy Magic Leap? In recent years, Alibaba has seized the PC Internet, mobile Internet, operating systems, social networks and other entrances. Where is the next entrance? Once touted wearable devices and not in the limelight, Ali will focus on the field of virtual reality. The Alibaba Investment Department official said to Sina Technology, the company currently optimistic about the three direction in the field of technology, a voice recognition, which has been used in the mobile phone Taobao, namely "Polaroid"; the two is the big data, has been used for personal credit and a personalized content recommendation and other fields; the three is the virtual reality technology, this technology in a few years ago has been optimistic about the Alibaba, but there has been no breakthrough technology. The person in charge said, "why choose Magic Leap companies, because Ali for" virtual reality "application scenarios have a broader vision: fuzzy entities and digital boundaries.

想玩“黑科技”的马云 为何看中一家美国AR公司   新浪科技 李英楠   本周,美国增强现实(AR)创业公司Magic Leap宣布,在新一轮融资中获得7.935亿美元投资,由阿里巴巴集团领投。这一笔金额不菲的投资引起媒体广泛关注,而很多人却并不了解Magic Leap是一家什么样的公司?阿里巴巴为何要投资这样一家公司?新浪科技采访阿里巴巴投资部相关负责人,探得了其中的一些端倪。   Magic Leap:一家“神秘”的增强现实公司   Magic Leap成立于2011年,是一家增强现实(Augmented Reality,简称 AR)公司,这家公司总部位于美国佛罗里达州,目前正在南加州摩托罗拉曾经使用过的工厂中进行生产开发。该公司在此之前一直处于隐性状态,除了发布了几则产品演示视频,除了接受了Google早起领投、接受高通、传奇影业等公司巨额投资之外,并无太多新闻,似乎在刻意保持神秘低调。   这家公司的AR技术具体是做什么的?我们可以通过下面这两条视频简单了解一下:   简单来说,Magic Leap的产品类似于谷歌眼镜,通过薄薄的镜片或轻巧的设备,将虚拟的界面和物品与现实生活相融合,为用户带来新奇、身临其境的感受。   不过,直至目前,该公司并没有一款公开的产品向外界展示,其CEO罗尼?阿伯维兹(Rony Abovitz)去年10月份曾透露,公司正在生产数以百万计的产品,出货的准确时间暂时不能公布,但不会太久。   阿里巴巴为何看中Magic Leap:太虚灵境   众所周知,马云及阿里巴巴对新技术,特别对前沿“黑科技”一直在寻求长远的布局,但是为何看中了Magic Leap?   近几年,阿里巴巴先后抢占PC互联网、移动互联网、操作系统、社交网络等入口。下一个入口会在何方?曾经一度被热炒的可穿戴设备并没有大红大紫,阿里将目光投向了虚拟现实领域。   阿里巴巴投资部相关负责人向新浪科技表示,公司目前在技术领域看好三大方向,一是语音 图像识别,这已经在手机淘宝上有所应用,即“拍立得”;二是大数据,目前已经用于个人征信及个性化内容推荐等领域;三就是虚拟现实技术,这项技术在几年前就已经被阿里巴巴所看好,但市场上一直没有突破性技术。   该负责人表示,为什么选择Magic Leap这样的公司,是因为阿里对于“虚拟现实”的应用场景有着更加广阔设想:模糊实体和数字的界限,把实体世界真正数字化。“谷歌眼镜实际上是提供了一块屏幕,Magic Leap拥有的技术可能让整个世界都变成可交互的界面,等同于加强了人类的机能,添加了一副数字器官。”相比之下,VR技术更多应用在游戏、娱乐等领域,需要有较为笨重的头戴设备,而类似Magilc Leap的“增强现实”呈现方式,不仅设备相对轻巧,并且能真正实现和现实世界融合,将来会有更多的机会与阿里巴巴业务领域相关联。   “阿里在几年前就看好这一领域,并且从去年年中开始与Magic Leap进行接触。”据该负责人介绍,阿里巴巴在国内并没有找到合适的合作伙伴,于是将目光投向海外。   在此次投资中,阿里巴巴作为主导领投,蔡崇信入驻Magic Leap董事会,而在具体金额方面,该负责人表示不便透露。   未来,怎么玩?   “阿里巴巴在美国和欧洲投资了很多‘黑科技’公司,Magic Leap只是其中一家”,在回答未来策略时,该负责人这样对新浪科技坦诚,“目前并不考虑特别具体的合作策略,阿里愿意对颠覆性技术做长期投资,有充足的耐心和长远规划,并不追求一时一地的产品或者效益,但是双方合作的大方向是有的。”   Magic Leap有着很强的美国公司基因,希望做一个开放平台,构建一个生态,就像苹果、谷歌一样。而阿里巴巴有着海量数据和用户,并且已经具有庞大并且较为成熟的生态系统,可以与Magic Leap很好的融合。   “未来也许有一天,通过使用Magic Leap的设备,用户可以直观地“观看”阿里电商平台所售卖的物品,包括外观、尺寸,甚至服装的试穿,这将很大程度提高用户体验,我们毫无疑问的相信,十年以后淘宝天猫上购物,绝对不是今天的方法。这只是双方合作的一个细小领域,未来的道路和商业模式,还需要一同去探索”,该负责人如是说。相关的主题文章: